In 2018, the home industry faced a decline in overall performance, but the service and design-oriented enterprises rose strongly, especially the whole house customization industry ushered in a performance turning point, and turned against the trend. According to the analysis of relevant authorities, in the context of consumer diversification, the advantages of the whole house customization industry will become more and more obvious, and 2019 will be a year of rapid change and a watershed style. In order to seize the opportunity and meet the challenges, DECCI Household products Co., Ltd. specially called the distributors of key cities in the country to hold the 2019 DECCI Household Dealer Summit with the theme of “Winning the Case Design Case”.

The 2019 DECCI  Household  National Key City Dealer Summit was held for two days and officially launched at the Dongguan headquarters on March 13. The contents of the summit mainly include: 2018 annual summary and “135” planning, the whole case profit model analysis, Felician case design explanation, home improvement case design training, terminal management mode training, dealer rewards, etc.

On the morning of the 13th, Mr. Chen Chi, Chairman of DECCI Households, made an important speech at the dealer. Mr. Chen Chi pointed out: If the past ten years are driven by products, prices, channels and promotions, then the next decade will be defined as an industry market with products, design, services and experience as the core elements. Therefore, we must fully understand that when consumer diversification needs are further activated, the perception of products and services will also undergo revolutionary changes. In this context, self-centered sales model design will enter a recessionary life. In the cycle phase, this also means that the golden age of the whole case design is coming. Mr. Chen Chi called on the national distributors to join hands and seize the opportunity to face 2019.

Next, Mr. Chen Chi briefly summarized the work of DECCI in 2018, and fully affirmed the brand image, design and development, product technology “three upgrades” and the excellent sales performance against the market. At the same time, it was put forward. With the goal of 100% growth in 2019, all dealers are required to focus on store management upgrades and single store performance breakthroughs in 2019. The headquarters will support the brand promotion, international image creation, training upgrade and other aspects.

In the next 3-5 years of planning,  Mr. Chen Chi put forward five strategic development plans on “International brand strategy upgrade, production system optimization, technical quality system deepening, marketing system upgrade, customer service system upgrade and implementation”. An ambitious plan to build a 200,000-square-foot Dechi Industrial Manufacturing Park. Especially in the “marketing system upgrade”,  Mr. Chen Chi plans to open 60 full-scale design flagship stores in key cities across the country, focusing on creating sample market for 20 first- and second-tier cities. For the expansion of channels within 3-5 years,  Mr. Chen Chi also proposed A clear target: domestic distributors will increase by 200 in 3 years and 500 in 5 years. Foreign markets will increase 20 countries and regions within 3 years and 50 countries and regions within 5 years.  Mr. Chen Chi promises that DECCI headquarters has always been a strong backing and loyal partner of the dealers. He also looks forward to cooperating with the dealers, doing quality and service together, growing together, working together, and winning the present and the future!

In the rest of the day, it is mainly about the profit model of the whole case, the design of the whole home decoration, terminal management and other aspects of the explanation and training. On the basis of the design of the entire case of Felicity,Mr. Chen Chi and the relevant lecturers used the big data analysis, the theory combined with the actual and the illustrated training methods to provide a wonderful and practical marketing for the dealers. Classes, the dealers have gained a lot, and added confidence in their store development and the company’s future development.

2019 is the year of DECCI Household’s deepening reform, and it is also the key year for DECCI ‘s international brand strategy. DECCI Household is the core of competition in the design of home decoration, market-oriented, forge ahead, and sincerely look forward to working hand in hand with all dealers to create a brilliant career in 2019, and lay a solid foundation for DECCI Household’s development strategy for the next 3-5 years. basis.