At the end of 2019, the sudden COVID-19 swept the world, disrupting all people’s ways of life and work. The epidemic is raging, taking millions of lives. The world economy has almost come to a standstill, and the accustomed way of life cannot be restored. The losses are extremely heavy, and the world is looking forward to the end of the epidemic as soon as possible and the return of life to normal.

After three years of unity and unity, the epidemic has gradually passed away and people are slowly returning to normal life. But the impact of the epidemic is still waiting for us to slowly repair.

The changes and development of the furniture industry in the post pandemic era are gradually easing, and the global furniture industry is undergoing an unprecedented transformation. The impact of the epidemic has caused significant changes in consumer demand, supply chain, production and manufacturing, and marketing models.

Here, we will explore these changes, analyze the reasons behind them, predict future development trends, and provide some suggestions.

1、 Changes in the furniture market during the epidemic

1. Sales Fluctuation: In the early stages of the epidemic, furniture sales saw a significant increase due to the need for home quarantine and office learning. However, with the easing of the epidemic, consumer restrictions on outdoor activities have decreased, and furniture sales have gradually returned to normal levels.

2. Changes in consumer demand: During the pandemic, consumers have higher requirements for the functionality and comfort of furniture. For example, furniture for home office and study needs places more emphasis on comfort and humanized design. In addition, furniture with storage functions and multiple uses is also popular among consumers.

2、 Adjustment of supply chain and production manufacturing

1. Supply chain optimization: During the epidemic, many furniture companies began to attach importance to supply chain optimization due to logistics obstacles and raw material shortages. Enterprises improve the stability and risk resistance of their supply chain by increasing stocking, expanding supplier channels, and establishing distributed production bases.

2. Intelligent production and manufacturing: Faced with the pressure of rising labor costs and shortened delivery cycles, more and more furniture companies are introducing intelligent production equipment to improve production efficiency and quality control.

3、 Transformation of marketing models

1. The rise of online sales: During the epidemic, online sales became an important sales channel for furniture companies. Through e-commerce platforms and social media, enterprises can better interact with consumers and achieve sales conversion.

2. Brand reputation and sustainable development: In the era of information transparency, the brand reputation and sustainable development concept of furniture companies have become important factors in attracting consumers. Enterprises have begun to focus on social responsibility and environmental protection concepts to enhance consumer trust in the brand.

4、 Future development trends and suggestions

1. Intelligent and personalized demand: With consumers’ increasing pursuit of home environment, furniture products with intelligent and personalized demand will become the mainstream in the future market. Enterprises need to increase research and development investment, improve product quality and design level, to meet the diverse needs of consumers.

2. Online and offline integration: Online sales have become a trend, but offline experiences and services are also of concern to consumers. Therefore, furniture companies need to achieve online and offline integration, provide better shopping experiences and services, and meet the comprehensive needs of consumers.

3. Sustainable development and social responsibility: In the context of increasing environmental awareness, furniture companies need to pay more attention to sustainable development and social responsibility, pay attention to environmental protection and public welfare undertakings, in order to enhance their social image and influence.

In short, the furniture industry in the post pandemic era is facing many changes and challenges, but also contains many opportunities. Enterprises need to flexibly respond to market changes, strengthen research and innovation, enhance brand reputation and sustainable development capabilities, in order to achieve sustainable development and win market competitiveness.
Dongguan Decci Home Furnishings Co., Ltd. (referred to as “Decci Home Furnishings”) is an enterprise engaged in high-end home decoration design and home product design research and development, production, and sales. Established in Beijing in 2011, relocated to the furniture capital of China – Dongguan Houjie in 2019. Currently, there are over 300 employees, a factory area of over 30000 square meters, and multiple exhibition halls. The company has 5 brands under its umbrella: Decci, BOB, Felici, Felici Luxury Stone Hall, and Max. The company specializes in providing design solutions and supporting home decoration materials, finished furniture, and customized products for high-end villas, private clubs, international luxury brand exhibition halls, five-star hotels, and domestic high-end real estate company sample rooms.

Decci Home is positioned as a high-end brand in the Italian minimalist and light luxury category in China. With this goal in mind, Decci Home strives to move forward with a strong original design team and has obtained multiple product patents. From design, research and development, production to sales, it is in an absolute leading position in the industry.

2015-2016 Red Star Macalline Top 100 Partners

2016 Red Star Macalline Recommended Home Green and Environmental Protection shortlisted Brands

2016 World Green Home Product Design Award

2018 Golden Yi Award Innovation Design Award Sofa Series Silver Award

2019 CCSA Top Ten Minimalist Luxury – Design Brand Award

2019 Guangdong Home Furnishing Industry Federation Quality Supply Chain Partner

2020 China Gaoding Top 10 Brands

If you want to wear its crown, you must bear its weight. Dechi Home has never stopped moving forward during the pandemic.

At the beginning of the epidemic, Decci Home’s newly upgraded BOB brand adopted the highly sought after ‘quiet style’ display design..The pursuit of silence is a kind of Philosophy of life that returns to nature. Timely cater to the selection needs of current home furnishing consumers in the market.

Felici’s full case design strengthens the supply chain system. Decci provides customers with a complete service system, from home decoration design to customized products and finished furniture design, research and development, production, and floor installation. This ultimately achieves customers’ personalized needs for the entire design scheme and a high degree of consistency between design style and product tone, allowing customers to have a better life experience.

Faced with the overall decline in market business, Decci Home promptly sought new breakthroughs, upgraded the Felici Luxury Stone Aesthetics Museum, and added new categories to meet the diverse needs of the market.

In terms of sales, Decci actively contacted Personal media, did short video marketing, and created its own IP, “Decci Home”, “Decci Luxury Stone Aesthetics House” Tiktok.

Decci Home, the inheritor of pure Italian style home furnishings, never forgets its original intention to fly in the wind, standing in the capital of Chinese furniture, and never stops building a high-end brand in the Italian minimalist luxury home category. Next, we will launch new patented products with great success. Stay tuned!